Take Charge Today!
What if you didn't have to choose between income and freedom?
Grahame's Take Charge program isn't about starting a business — it's about reclaiming your life. He helps successful professionals build an income-generating business that pays their bills — without sacrificing security, peace of mind, or their current career.
At the heart of the process is a bespoke transformation journey — one that fuses clarity, confidence, and personal growth with world-class business design. Each client receives a tailored pathway built around Grahame's proprietary frameworks, one-on-one strategic guidance, and proven business-building methodologies.
What sets this apart? Most programs sell tactics or one-size-fits-all roadmaps. Grahame engineers a complete transformation — one that aligns your income model to your values, vision, and strengths. This isn't coaching. It's a precision-built, high-stakes intervention designed to change the trajectory of your life.
Grahame's clients don’t just build businesses, they:
▪️Rewire how they think about money, risk, and independence
▪️Gain the tools and confidence to make decisive life moves
▪️️Build the capability to support others, not just themselves
▪️Shift from reactive employment to proactive autonomy
This is an investment in confidence and control.
If you're ready to explore how this transformation could look for you, the first step is a 1:1 Strategy Call. Together, Grahame and you will clarify your current state, outline potential pathways, and determine if this is the right fit for you.
Grahame's Story - From Global Leader to Business Transformation Guide
Grahame Ewins is not your average executive coach.
Grahame grew up in the countryside of Tasmania—catching tadpoles, grafting apples with his dad, and dreaming of life beyond the valley. By his 30s, he was already leading multi-million-dollar programs across Asia, Europe and the UK for a series of Fortune Global 500 Banks.
He built a career many would envy—rising through the ranks and spending 20+ years leading high-stakes transformations for Societe Generale, ING Barings, Credit Suisse, BNP Paribas and National Australia Bank. He led teams across 20+ countries, delivered nine-figure change portfolios, and delivered some of the most complex operational and regulatory integrations in the financial services industry.
His positions reads like a checklist of elite leadership:
• Global, regional and local leadership positions in Hong Kong, Singapore, London, Luxembourg and Sydney
• Directorships, Head and Manager-level roles in Technology, Program, Project, Process and Change Management across institutions with tens of thousands of employees
• Founder of APAC Distribution, growing a business from a domestic startup to an international force
• Advisor, mentor, and transformation lead trusted by senior stakeholders in both corporate and entrepreneurial ventures
But behind the suits, titles, and flight schedules, Grahame felt a growing disconnect—between the life he was living and the life he wanted.
A health crisis became his wake-up call. Grahame found himself in a hospital bed with his young son standing beside him.
It was the moment everything changed.
He left his successful corporate life behind—and began a radical reinvention. He invested in his own growth, found mentors, built businesses, and created a life of alignment, impact, and autonomy.
Today, Grahame is the founder of Take Charge, a flagship coaching program that helps corporate professionals build business income that pays the bills—and then some—without stress, fear, or burnout.
He has also co-founded Life Without Limits, a premium personal and business transformation program delivered alongside internationally respected coach Robert Kirby, designed to help senior leaders reclaim their power, purpose, and freedom through personal and business mastery.
Beyond coaching, Grahame leads multiple thriving ventures—APAC Distribution, Wavez Water Sports, and Sydney Homes and Gardens—and collaborates with leading players like Water Sports Central, Marine Lifestyles, The Water Sports Club, and Kymera Body Board (a two-time Shark Tank participant). This hands-on entrepreneurial experience gives him the real-world insight to guide others from theory to thriving.
Clients describe Grahame as a “trusted advisor,” “respected mentor,” and “the calm in the storm.” His superpower is cutting through the noise to uncover what really matters—then helping you build the systems, mindset, and strategy to bring it to life.
If you’re a corporate executive without a plan B… or
If you’ve built success but feel unfulfilled… or
If you’re waking up at 3am wondering, “Is this it?”
Grahame offers more than motivation—he offers a roadmap.
Hear more about Grahame's move into entrepreneurship, the lessons he learned along the way, and how he can help you decide whether you should do something similar for yourself at a free event hosted by Grahame and his colleague Robert Kirby, the world-renowned Leadership Transformation Coach.
It's called The 2 Hour Reset and you can find out more here:
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Why you need a strong copy?
Before customers whip out their credit cards, they must feel assured it's safe to shop with you. And here's what good copy does:
A good copy communicates you're an honest and trustworthy brand.
A good copy educates and informs your customers about your products or services.
A good copy gives your customer a reason to buy from you now.
What help do you need right now?
Browse through the range of services I offer -- pick the one you need
Advertisments
Copy that improves ad click-through rate while decreasing cost-per-click
Websites
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Rest assured I follow a proven method. Here's how it looks:
Research
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I hand you my hard-working copy so you can use it right away!
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Virtually all of my clients get massive results
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Meet Axel Nelson
I'm the type of guy who finds the right words at the right time. And it's what make me unique. I can find words for ads, articles, advertorials or I can find words for video scripts or commercials.
And I'm making a lot of effort to keep it that way. I found the more I study about marketing, sales and advertising, the easier words come to me.
Ready to get started? Let's talk about your project
Throughout the remote meeting, we'll talk about:
Your project details and requirements
What do you need written, to whom and how much?
Where do I fit in the picture
Discover and define how I can help you.
Project timeframes and budget
An estimate of how much time and money is needed.
Unbeatable Guarantee
I give you my honest word that, if you give me a chance, you're sure to be given my absolute best work. But If you feel that I fell short in any way on delivering the goodies, just let me know. I will issue a full and immediate refund -- no hassle, no questions, no ifs, ands, or buts.